Get to Know your Regional Sales Manager, Steve Hanes

rigger next to giant wire rope spool

Get to Know your Regional Sales Manager, Steve Hanes

Tell us about your educational/professional background:

I worked my way through school and was learning to become a computer technician and programmer. With some help from the economy and getting married, my path has taken me to sales.

Can you tell us about your work experience before joining Hercules SLR?

For over 19 years, I worked in the automotive industry—I started in the wash bay at a car dealership, worked my way up to Service Advisor, then Assistant Service Manager. I spent eight years as a Service Manager for Honda, Toyota and Saturn dealerships. After this, I spent three years as General Manager in aftermarket sales for import cars.

This was the stepping stone to learn outside sales, and how to operate in more than location. In 2006 I was hired by Unalloy IWRC and became a Technical Sales Representative, and this was when I finally became part of this great, ever-changing industry! 

Why did you decide to work for Hercules SLR? 

Hercules SLR presented me with an opportunity to move from Sales Manager at another branch to become Branch Manager at the newly-opened Hamilton, Ontario branch.

With responsibilities in both Operations and Sales, this was an excellent opportunity to grow in the rigging & lifting industry. 

Where have you traveled during your time at Hercules SLR, and where did you enjoy traveling to most?

With Hercules SLR, I’ve had various roles in our Ontario locations—Brampton, Hamilton, Sarnia and Sudbury, and several times to Dartmouth, Nova Scotia for meetings & training, which was the first time I’ve been to the East Coast.    

Is there anywhere that you would like to travel to in the future with Hercules SLR?

I hope to eventually visit all the branches and cities Hercules SLR has coast-to-coast! 

What’s something you’re most proud to have accomplished in your career at Hercules SLR?

Hercules SLR has helped me grow my career in operations, sales and travel. 

Did I mention when I was hired over 12 years ago as a Technical Sales Advisor, and had no technical experience in this industry? I had the drive to learn, train and ask for help, and now I’m confident in my title. 

Hercules SLR has also let me coach and lead other staff, which is so personally rewarding. I’m still learning to be the person I want to be at work, and most importantly, at home. 

What do you enjoy most about the securing, lifting and rigging industry?

I’ve been asked this several times and since I moved industries, what I’ve learned is it’s not about selling from a catalog or taking orders, it’s about making orders.

We have a sign that says ‘Value Added Service’ and it’s not just a poster on the wall. I’ve worked in the steel mill, marine, towers, quarries, forestry, windmills, assembly plants, mobile/tower cranes, construction sites, and they all need to move something, whether it’s building materials, furniture or parts.    

One thing I’ve enjoyed over the years is the customers and relationships I’ve built—They’re some of the most solid I can imagine. I’ve even kept in contact with some after they’ve retired! #notjustasalesguy. 

Give us some advice for people who work, or want to work in an industrial environment:

This industry has something for everyone, at every level, from work in the shop to manufacturing slings that move & lift the world, to inside sales, outside sales, rigger, inspector, trainer and operations. I could go on, but if someone wants to be a part of a team to help and partner with every other industry. 

Don’t miss out on rigging expertise at Hercules SLR—Join our Fundamentals of Rigging Course in Hamilton, Ontario and learn how to rig it right with Steve Hache and gain practical, hands-on experience. Learn more here, or e-mail sbohm@herculesslr.com or call (905) 790-3112


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Hercules SLR is part of Hercules Group of Companies, with locations and unique businesses coast-to-coast. We provide securing, lifting and rigging services for sectors in Canada and Internationally. Hercules SLR serves the energy, oil & gas, manufacturing, construction, aerospace, infrastructure, utilities, mining and marine industries.

Hercules Group of Companies is comprised of: Hercules SLRHercules Machining & Millwright ServicesSpartan Industrial MarineStellar Industrial Sales and Wire Rope Atlantic.

We have the ability to provide any hoisting solution your business or project will need. Call us today for more information. 1-877-461-4876 or email info@herculesslr.com